Far East Hospitality Holdings Pte Ltd (Far East Hospitality), a premier hospitality assets owner and operator, is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year of its formation, Far East Hospitality through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd, completed a 50-50 joint venture with Australia’s Toga Group.
With the joint ventures, Far East Hospitality has established itself as a regional hospitality owner and operator with a sizeable overseas network. It now has a combined portfolio of more than 13,000 rooms under management across close to 90 hotels and serviced residences in seven countries – Australia, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore. Far East Hospitality’s stable of nine unique and complementary brands – Adina Apartment Hotels, Medina Serviced Apartments, The Marque Hotels, Oasia Hotels, The Quincy Hotel, Rendezvous Hotels, Travelodge Hotels, Vibe Hotels and Village Hotels & Residences – present excellent opportunities for cross-selling initiatives across the different brands and geographic markets, offering guests with a greater diversity of choices and locations. Far East Hospitality also owns 13 hospitality assets in Australia, Denmark and Germany.
Far East Hospitality’s two key markets are Singapore and Australia. In Singapore, the holding company’s hospitality management arm, Far East Hospitality Management, operates the city-state’s largest hospitality portfolio comprising 18 hotels and serviced residences. Toga Far East Hotels, its joint venture in Australia, is a leading hotel operator across Australia, New Zealand and Europe managing nearly 70 strategically located hotels within this portfolio.
Far East Hospitality Management was first established in the mid-2000s as a dedicated business division under Far East Organization to focus on the development and management of the Organization’s fast expanding hospitality portfolio. Backed by more than 50 years of real estate development and management expertise with a proven track record in hospitality asset enhancements and operations, Far East Hospitality Management carved a strong presence in Singapore specialising in the mid-tier to upscale hospitality sectors with its unique style of pragmatic hospitality that offers its guests fuss-free, authentic, local experiences.
Taking a customer-focused approach, Far East Hospitality does not follow the traditional star-rating system. Instead, it has moved towards segmenting its brands based on travellers’ profile. It offers a unique style of pragmatic hospitality that anticipates and addresses the needs of today’s new generation of discerning travellers by providing comfort in specific segments without the excesses that guests do not want to pay for. For instance, Quincy promises a stylish environment and upbeat atmosphere to cater to its profile of trendsetter guests; while each Village hotel takes on the character of the neighbourhood it is located in, with signature, locally-themed activities that enable foreign guests to live like a local.
For more information, please visit www.stayfareast.com.
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